Global Internet Trends
There are 3,700,000,000 internet users in 2017.
Number of Websites in 2017
There are almost 966 million websites, but this is not the high water mark.
In 2014, the internet crossed the 1 billion mark.
How many searches are made each day?
Over the last 5 years, the amount of information that has been uploaded to the internet has multiplied by 8x.
90% of internet users say the internet has been a good thing for them personally and only 6% say it has been a bad thing.
61% of people use the internet for work-related tasks every day.
67% of internet users say their online communication with family and friends has generally strengthened those relationships.
Google processes 100 billion searches a month
That’s an average of 40,000 search queries every second
89.3% of all internet searches are carried out by Google
Those searches are carried out by 1.17 billion unique users
Every day, 16% to 20% of that day’s queries have never been asked before
Google has answered 450 billion unique queries since 2003
More than half of Google’s searches come from mobile devices
By 2014, Google had indexed 30,000,000,000,000 pages of the internet
To carry out all these searches, Google’s data centers uses 0.01% of worldwide electricity
of consumers use internet when researching local products/services
of Americans have substituted the Internet and local search for phone books
of consumers who did a local search visited a store within five miles. (2016)
of mobile searches are related to a location. (Google, 2016)
of consumers have read reviews to determine the quality of a local business.
of searches for something nearby result in a purchase. (Google, 2016)
Of Local Mobile Searches Lead To A Sale Within One Day
of local-mobile searches result in offline purchases
use the “Get Directions” or “Call” buttons.
of American adults use smartphones and tablets to search for local product and service information.
Importance of going mobile
of mobile searches are made where a desktop PC is available
of mobile searches are focused on a particular goal (often leading to a call, store visit or purchase) – Google Search Moments
of searchers will move onto another site if they can’t quickly find what they want on a mobile site.
of searchers will use a website less often if it’s not mobile friendly, even if they like the business.
Facebook adds 500,000 new users every day; 6 new profiles every second
72% of all online US adults visit Facebook at least once a month
The average (mean) number of friends is 338, and the median (midpoint) number of friends is 200
Half of internet users who do not use Facebook themselves live with someone who does
Of those, 24% say that they look at posts or photos on that person’s account
There are an estimated 81 million fake Facebook profiles
The most popular page is Facebook for Every Phone, with 509,772,152 likes
There are 40 million active small business Pages
But only 2 million of those businesses pay for advertising
Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands
73% of people say they use Facebook for professional purposes.
Content consumption on Facebook has increased 57% in the past two years.
60% of small business owners are not able to track ROI from their social media activities.
1/3 of the world uses social networks regularly.
Social Media Usage
64% of marketers are using social media for six hours or more and 41% for 11 or more hours weekly.
Nearly 19% of marketers spend more than 20 hours each week on social media.
83% of all marketers actively pursue social media marketing initiatives.
As of 2016, 35% of all those 65 and older report using social media, compared with just 2% in 2005.
As of 2016, 90% of young adults use social media, compared with 12% in 2005.
Nearly one-third of the world uses social networks regularly.
Social Media Management
88% of marketers want to know how to measure their return on investment for social media activities.
Only 42% of marketers say they are able to measure their social activities.
92% of marketers say that social media is important to their business.
More than half of marketers who’ve been using social media for at least two years report it helped them improve sales.
90% of all marketers indicated that their social media efforts have generated more exposure for their businesses.
By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media.
61% of those investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings.
6 in 10 small business owners are not able to track ROI from their social media activities.
Social media users have risen by 176 million in the last year.
64.6% of people click on Google ads when they are looking to buy an item online.
The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network.
The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display.
The average cost-per-click (CPA) in AdWords across all industries is $2.32 on the search network and $0.58 on the display network.
When it comes to paid social media ads, the overwhelming majority use Facebook ads (84%), followed by Google ads (41%) and LinkedIn ads (18%).
91% of people say ads are more intrusive today than two years ago.
Number of worldwide internet users in 2016
Number of internet users in the United States in 2016
Number of internet users in North America as of January 2017
Region with the highest internet penetration rate as of January 2017: North America
80% of internet users own a smartphone.
71% of marketers believe mobile marketing is core to their business.
88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
27% of all websites globally use WordPress as their development platform as of December 2016
By 2019, mobile advertising will represent 72% of all US digital ad spending.
Number of mobile app downloads worldwide in 2021
Mobile internet users as percentage of total population in Japan (as of January 2017)
Mobile internet users as percentage of total population in the U.S. (as of January 2017)
300 hours of video are uploaded to Youtube every minute.
There are 3.25 billion hours of video watched each month.
More than half of YouTube views come from mobile devices.
The average mobile viewing session lasts more than 40 minutes.
9% of U.S small businesses use Youtube.
55% of people watch videos online every day.
50% of internet users look for videos related to a product or service before visiting a store.