Boost Sales With Google Ads
From a Certified Google Partner
97% of users search online to find a local business, and Google is the #1 search engine in the world. Being present exactly where and when people are looking for your services is crucial if you want to grow your business, and:
Generate more clicks
Convert them into more customers
Get more calls
Why Google Ads and Why Now
Two in five small-to-midsize businesses are running a PPC campaign. If you are not running one now, you are running behind your competitors. Whether you are just starting, growing your business, or you have already built a legacy, Google Ads can help you attract the right customers based on the stage of your business. With Google Ads, you can:
Boost your online visibility
Since Google ads appear at the top of search results, you will be the first thing potential customers see when they start searching for your products and services. More exposure means more website traffic, and more opportunities to close deals and get new customers! With us as your partner, you will get persuasive ads that make people stop, read, and click.
Target the Right Customers
Beat the Competition
With a dedicated team managing your campaigns and carefully optimized ads, you can always stay ahead of your competitors and appear above them in Google searches. Our certified advertising experts at 411 Locals will carefully monitor your campaigns and those of your rivals and give you ideas on what we can do together to improve your share of customers.
I use word of mouth, why do I need Google Ads?
Imagine this — you do a great job, 6 months later your customer shows off your work and refers you to their friend. The friend wants to check out your other projects/work. They Google your business name but don’t find you. Instead, they find your competitor on the first page of Google and open his website. Here is how you did an amazing job, your customer referred you, but because you were not there when they looked for you, you lost that word of mouth referral.
I already have SEO,
why do I need Google Ads
Buy leads vs Run Google Ads
Pay per lead
- All the branding goes to the Company that sells you the lead
- The major lead generation platforms are sending each lead to all the contractors in the area that work with them
- They keep the repeat business
Google Ads
- All the ads are under your business name and build your branding
- All leads generated are “Exclusive” – they are sent to you and you only
- You keep the repeat business, and refer your friends business when the customer needs a different service
SEO or PPC, or SEO and PPC?
Best for
SEO
Building a long-term strategy that attracts visitors through organic search.
vs.
PPC
Quick results. Perfect for new businesses looking to generate more traffic from a relevant audience. Ideal for companies looking to expand their reach and grow their customer base.
Goals
SEO
Increase organic traffic and boost your online presence in the long run.
vs.
PPC
Sales and revenue. With PPC, it’s easy to track and measure the return on your ad spend.
Reach
SEO
People who look for your products and services by using phrases and keywords that search engines deem to be relevant to your website.
vs.
PPC
People who look for specific keywords and phrases. Unlike SEO, PPC allows you to target a specific audience.
Position on the page
SEO
Depends on your keyword rankings. Even if you rank on the first page of Google, paid ads will still appear above your website.
vs.
PPC
Paid ads always appear at the top of the page above the organic search results and are the first thing people see.
Cost
SEO
While the traffic from organic search is free (there is no direct charge per click or impression), developing that visibility takes time and resources.
vs.
PPC
Depends on your goals, competition, and budget. You can start a campaign for as little as $260.
Content
SEO
Different formats — website pages, articles, product pages, videos, infographics, case studies (SEO also requires regular content updates).
vs.
PPC
To maintain a high conversion rate, you need to build a special LP based on the focus service. Write text for the ads and content for the landing pages the ads will lead to.
Success
SEO
Organic website traffic, keywords ranking on the first page of Google and other search engines.
vs.
PPC
Clicks, click-through rates, conversions.
Effort
SEO
Ongoing — SEO is a long-term strategy that requires regular technical updates.
vs.
PPC
Initial setup, weekly campaign monitoring, adjustments based on results, and optimization.
How Is 411 Locals Better Than Other Agencies?
Other Companies
Monthly prices starting at $1,000
What’s the next step
Use our calculator to find the right package for you
Ready to get started?
Choose the right package for you:
| ⋙ | Silver | Gold | Platinum |
|---|---|---|---|
| Agency Fee % | 30% | 30% | 28% |
| Set Up | $400 | $749.99 | $1,399.99 |
| Media Budget | $280 | $525 | $1,008 |
| Agency Fee | $120 | $225 | $392 |
| Google Search Ads | ☑ | ☑ | ☑ |
| Google Call Ads | ☐ | ☑ | ☑ |
| Google Display Ads | ☐ | ☐ | ☑ |
| Facebook Ads | ☐ | ☐ | ☐ |
| Go Live Date | 10 Days | 5 Days | 5 Days |
| Ads Creatives | 6 | 10 | 15 |
| Focus Services | 1 | 3 | 5 |
| Landing Page | ☑ | ☑ | ☑ |
| Quality Control | ☑ | ☑ | ☑ |
| Call Tracking | ☑ | ☑ | ☑ |
| Dedicated Relationship manager | ☑ | ☑ | ☑ |
| Customer Dashboard [ENG/SPA] | ☐ | ☑ | ☑ |
| Access to Call Library | ☐ | ☑ | ☑ |
| Professional Banners Design | ☐ | ☐ | ☑ |
| Monthly Changes on Landing Page: | 1 | 2 | 5 |
| Get Started | Get Started | Get Started |
Why 411 Locals?
✔ We have been laser-focused on helping and partnering up solely with SMBs. For 15 years, we have worked with over 100,000 small business owners and understand their needs, challenges, and capabilities.
✔ That’s how we are saving our customers up to 50% per click!
✔ We make it easy for you to start – no yearly fees, no contracts, and packages starting at $260.
Don’t take our word for it. Here’s just a fraction of the glowing customer testimonials we receive every day:
I`ve been with 411 Locals for 3 years now. I started with the SEO service, which took about 8 months for me to start getting calls, but in the long run it was worth it because my cost per lead was way lower than what I was paying before with another company. Last September I got another truck and was ready to take more business. I spoke with Jaymee Sanders and she showed me how we can get more calls from surrounding areas using Google Ads. I gave it a shot just to see how it will be doing. It worked well and over the first 3 months, she worked on optimizing the campaign. She dropped the cost per lead by 300% from the first run – this was it – I’m staying with this service and Jaymee.
I started up with their SEO service, but as everyone knows SEO takes time and I needed to book appointments. So while I was waiting for the SEO to start showing results, I tried the Google Ads PPC service. This worked like a charm! I used the PPC service for 5 months, until my SEO listing was on the first page and started generating clicks and calls. Now I use PPC to boost the calls during the slow season or when I run different offers. I love it because I`m in full control of who, when, and how often they see my business.
I have been paying per lead for a while. It was working ok for me, but the downside was that when they sent me the lead, they also sent it to all the other contractors in my area. That turned into a bidding war. So I was paying for leads that other contractors were closing. In 2021 I decided to try 411 Locals and their Google Ads and see if this would be a better alternative. This was one of the best business decisions I have made last year! All the calls generated from Google Ads are being sent directly to me and me only. I don’t need to go into a pricing war with the other contractors and, last but not least, all the branding is for my company, not for 411 Locals. I really recommend it to anyone that is currently buying leads from companies like Home Advisor and Porch
I’ve been working with 411 Locals for years on my online presence and a few months ago I decided to give their Google Ads service a chance too. Now when people are searching for landscaping, my business is on the first page with 2 ads – the SEO listing and the Google Ads listing. So far, it’s been helping me get more calls and I`ll be hiring more crew this year.
Just want to give a shout out to Carlos Flores – my account manager. Response times are faster than expected and he seems as enthusiastic about my progress as I am. He showed me the Dashboard – it is super easy to navigate and I’m always in the loop on what’s going on. I even recommended them to my brother-in-law and he gave me a discount. Now 411 Locals is the agency for all our family businesses! Thanks guys for helping my business, keep doing what you do!
I didn’t know the first thing about paid ads when I signed up. I needed customers and I needed them quickly, and 411 Locals offered the best value for money at the time. I don’t know how these guys are doing it, but I’m getting real leads every day and I couldn’t be happier!
Curious to learn more?
Ready to sign up? Let’s talk!
Let us handle your Google Ads campaigns, so you can focus on what’s important:
Taking care of all those new customers that are coming your way!
Frequently Asked Questions
What are Google Ads?
Is one of the most profitable and time-saving advertising methods. It is a great option for businesses that already have a well-designed website and want to immediately boost customer traffic or advertise services in a different area but don’t have a physical address. They are Pay-per-click which means you only pay when a customer clicks on your ads`
What is CPC?
It means that you only pay when someone clicks on one of your ads. A successful campaign will make a profit even if you only get a few clicks. The key to PPC success is to avoid bidding wars for keywords.
Are Google Ads PPC better than Local SEO?
Google Ads PPC = short term traffic and exposure to your website
SEO= your business’s online presence in the long term
Invest in both SEO and PPC for a complete strategy.
Why choose 411 Locals to do Google Ads?
By being Google partners, we maintain high-quality ads and save up to 50% per click for our customers. This means you will not only be saving time, but money as well. We can also help you to specifically target customers who are more likely to buy your products and services
How do I know if it’s working?
How long is the minimum contract?
What are Google Local Service Ads?
Local Service Ads are an excellent way to generate more leads for your business in your local area. They appear at the top of the search results (above organic results and traditional Google Ads), and customers will know that your business has “Google’s guarantee.” This Badge beside your business name makes customers confident in your company, and makes it more likely for them to choose your services.
