Running and advertising your roofing business can easily lead you to fall between two stools. Figuring out which so-called best practices to follow and which to skip can be a daunting task. But, if you focus on the right activities, you can get a steady flow of leads all year round.
Are you dreaming of seeing your inbox full of customer inquiries? Do you want your phone to overheat from client calls? No roofer would pass on such success, but not many know how to get there. After years of helping roofing businesses prosper, we have the answers you need. Here are 7 small business tips to help market your roofing company the right way.
#1 Be Customer-Ready Online
Yellow Pages and your local newspaper are no longer enough to get you new clients and help advertise your roofing business. Most people nowadays do an online search before making a purchasing decision, be it for a product or a service. So, your website and overall online presence need to be customer-ready.
#2 Dominate Local Searches for Roofing Services
Having a website doesn’t mean it will automatically smash the competition. You need to prepare it for search engines, like Google, as well. This process is called Search Engine Optimization (SEO), and you can learn more about it here. SEO is essentially the way to get your website to appear on the first page of search results when locals look for your roofing services.
If you are willing to dedicate time to this, you can start building your online presence yourself, or you can resolve to professional small business SEO services depending on your budget and goals.
#3 Make a Portfolio With Your Completed Roofing Projects
Once people find you and your website, they will want to see how you work. Words, however useful, are not enough. You need to show off your portfolio using real, recent photos. Don’t try to photoshop or copy photos directly from the Internet. Be truthful in your portfolio, otherwise, you will give the wrong impression.
What if you took some pictures from Google and presented them as your own? There can be copyright issues if you’re not authorized to use them for commercial purposes. And what if you put up a photo of an asphalt shingle roof when you don’t really offer this service? Be very precise and careful with how you present your portfolio.
#4 Encourage Real Reviews
The best marketing happens when others advertise your business for you. That is especially true for roofing advertising. When you’re doing your job well, people will naturally want to recommend your service to their friends. But, why not encourage them to go online and leave you a review as well. Your website, your Google My Business, your Yelp, and all the other directories where your business is listed are places where prospective clients look for reviews.
They serve to verify your professionalism and trustworthiness, so don’t forget to ask your clients to leave their feedback after you have worked on their roof.
#5 Network Locally
Don’t underestimate the power of networking and finding strategic partnerships with other local businesses. Join your Chamber of Commerce and attend the meetups of local business owners. It will help you connect with property managers, real estate companies, and other types of businesses that require your roofing services.
What is more, you can always ask your newly found network for referrals.
#6 Sponsor Local Events & Charities
Do you know that local fairs always have sponsor logos and advertising materials plastered everywhere? This can be you! Of course, it requires you to dedicate some money to the cause, be it a sports event, a charity concert, or a community fair, but it is a great way to popularize your company and create positive associations about your business in the minds of locals. Everyone likes companies that give back to society, so why not utilize this great opportunity to stand out?
#7 Social Media and Remarketing
Okay, you have surely heard of social media before and all its benefits, but do you know what remarketing is? It is advertising your company to people who have already visited your website or social media profiles but haven’t contacted you. Those are considered “interested prospects,” so it makes sense to reach them again, a.k.a., remarket your roofing service to them. You may need help with remarketing and social media, but there are affordable SEO services for small business owners that include this in their package.
Affordable Small Business Advertising Made Easy
Your roofing advertising strategy should cover both online marketing and offline networking with other local business owners.
You need to work on your:
- Social Media
- Roof Work Portfolio
- Business Network and Referrals
For more small business tips, make sure to follow our blog for new articles every week!