Case Studies
Improving Your Website’s Click-Through Rate
ABOUT THE EXPERIMENT Every online marketer is in constant need of improving clickthrough rates, but especially important is the organic search CTR. What is the benefit of being on the first page of Google if you don’t get any clicks, right? So we conducted an...
How Long Should Home Page Content Be?
ABOUT THE EXPERIMENT How many words should there be on a given webpage is the topic of many discussions. Of course, there is no universal rule of thumb. Some experts say 300 words are enough, others say you should start at 500, but it depends on many factors - the...
Refreshing Website Meta Titles Helps SEO?
ABOUT THE EXPERIMENT Many blog posts and forum threads all over the Internet have created (and some of them prove) the notion that Google prefers fresh content. In fact - the fresher, the better. But since the creation of new content means a lot of work, and...
