Cool statistics

Global Internet Trends

There are 3,700,000,000 internet users in 2020.

Number of Websites in 2020

There are almost 966 million websites, but this is not the high water mark.

In 2014, the internet crossed the 1 billion mark.

How many searches are made each day?

Google: 4,464,000,000
Bing: 873,964,000
Baidu: 583,520,803
Yahoo: 536,101,505
Other (AOL, Ask etc): 128,427,264

Over the last 5 years, the amount of information that has been uploaded to the internet has multiplied by 8x.

90% of internet users say the internet has been a good thing for them personally and only 6% say it has been a bad thing.

61% of people use the internet for work-related tasks every day.

67% of internet users say their online communication with family and friends has generally strengthened those relationships.

Google Statistics

Google processes 100 billion searches a month

That’s an average of 40,000 search queries every second

89.3% of all internet searches are carried out by Google

Those searches are carried out by 1.17 billion unique users

Every day, 16% to 20% of that day’s queries have never been asked before

Google has answered 450 billion unique queries since 2003

More than half of Google’s searches come from mobile devices

By 2014, Google had indexed 30,000,000,000,000 pages of the internet

To carry out all these searches, Google’s data centers uses 0.01% of worldwide electricity

Local SEO

of consumers use internet when researching local products/services

of Americans have substituted the Internet and local search for phone books

of consumers who did a local search visited a store within five miles. (2016)

of mobile searches are related to a location. (Google, 2016)

of consumers have read reviews to determine the quality of a local business.

of searches for something nearby result in a purchase. (Google, 2016)

Of Local Mobile Searches Lead To A Sale Within One Day

of local-mobile searches result in offline purchases

use the “Get Directions” or “Call” buttons.

of American adults use smartphones and tablets to search for local product and service information.

Content Strategy

8% of marketers plan to add Medium to their marketing efforts in the next 12 months.
On average, B2B marketers allocate 28% of their total marketing budget to content marketing.
55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like.
32% of B2B marketers say they have a documented content marketing strategy.
28% of B2B marketers say they have a documented editorial mission statement.
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
96% of B2B buyers want content with more input from industry thought leaders.

Importance of going mobile

of mobile searches are made where a desktop PC is available

of Americans have substituted the Internet and local search for phone books

of mobile searches are focused on a particular goal (often leading to a call, store visit or purchase) – Google Search Moments

of searchers will move onto another site if they can’t quickly find what they want on a mobile site.

Organic Search

Google gets over 100 billion searches a month.
50% of search queries are four words or longer.
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
71% of B2B researchers start their research with a generic search.
B2B researchers do 12 searches on average prior to engaging on a specific brand’s site.
72% of marketers say relevant content creation was the most effective SEO tactic.
40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms.

Pay-Per-Click (PPC)

64.6% of people click on Google ads when they are looking to buy an item online.
The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network.
The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display.
The average cost-per-click (CPA) in AdWords across all industries is $2.32 on the search network and $0.58 on the display network.
When it comes to paid social media ads, the overwhelming majority use Facebook ads (84%), followed by Google ads (41%) and LinkedIn ads (18%).
91% of people say ads are more intrusive today than two years ago.

Online users


Number of worldwide internet users in 2020


Number of internet users in the United States in 2020


Number of internet users in North America as of January 2020



Region with the highest internet penetration rate as of January 2020: North America

80% of internet users own a smartphone.

71% of marketers believe mobile marketing is core to their business.

88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

27% of all websites globally use WordPress as their development platform as of December 2019

By 2019, mobile advertising will represent 72% of all US digital ad spending.

Mobile internet

352.9 billion
Number of mobile app downloads worldwide in 2021
Mobile internet users as percentage of total population in Japan (as of January 2020)
Mobile internet users as percentage of total population in the U.S. (as of January 2020)