Global Internet Trends
There are 3,700,000,000 internet users in 2020.
Number of Websites in 2020
There are almost 966 million websites, but this is not the high water mark.
In 2014, the internet crossed the 1 billion mark.
How many searches are made each day?
4,464,000,000
873,964,000
583,520,803
536,101,505
128,427,264
Over the last 5 years, the amount of information that has been uploaded to the internet has multiplied by 8x.
90% of internet users say the internet has been a good thing for them personally and only 6% say it has been a bad thing.
61% of people use the internet for work-related tasks every day.
67% of internet users say their online communication with family and friends has generally strengthened those relationships.
Google Statistics
Google processes 100 billion searches a month
That’s an average of 40,000 search queries every second
89.3% of all internet searches are carried out by Google
Those searches are carried out by 1.17 billion unique users
Every day, 16% to 20% of that day’s queries have never been asked before
Google has answered 450 billion unique queries since 2003
More than half of Google’s searches come from mobile devices
By 2014, Google had indexed 30,000,000,000,000 pages of the internet
To carry out all these searches, Google’s data centers uses 0.01% of worldwide electricity
Local SEO
97
of consumers use internet when researching local products/services
54
of Americans have substituted the Internet and local search for phone books
72
of consumers who did a local search visited a store within five miles. (2016)
30
of mobile searches are related to a location. (Google, 2016)
88
of consumers have read reviews to determine the quality of a local business.
28
of searches for something nearby result in a purchase. (Google, 2016)
18
Of Local Mobile Searches Lead To A Sale Within One Day
78
of local-mobile searches result in offline purchases
68
use the “Get Directions” or “Call” buttons.
60
of American adults use smartphones and tablets to search for local product and service information.
Content Strategy
8% of marketers plan to add Medium to their marketing efforts in the next 12 months.
On average, B2B marketers allocate 28% of their total marketing budget to content marketing.
55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like.
32% of B2B marketers say they have a documented content marketing strategy.
28% of B2B marketers say they have a documented editorial mission statement.
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
96% of B2B buyers want content with more input from industry thought leaders.
Importance of going mobile
77
of mobile searches are made where a desktop PC is available
45
of mobile searches are focused on a particular goal (often leading to a call, store visit or purchase) – Google Search Moments
61
of searchers will move onto another site if they can’t quickly find what they want on a mobile site.
50
of searchers will use a website less often if it’s not mobile friendly, even if they like the business.
Organic Search
Google gets over 100 billion searches a month.
50% of search queries are four words or longer.
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
71% of B2B researchers start their research with a generic search.
B2B researchers do 12 searches on average prior to engaging on a specific brand’s site.
72% of marketers say relevant content creation was the most effective SEO tactic.
40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms.
Pay-Per-Click (PPC)
64.6% of people click on Google ads when they are looking to buy an item online.
The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network.
The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display.
The average cost-per-click (CPA) in AdWords across all industries is $2.32 on the search network and $0.58 on the display network.
When it comes to paid social media ads, the overwhelming majority use Facebook ads (84%), followed by Google ads (41%) and LinkedIn ads (18%).
91% of people say ads are more intrusive today than two years ago.
Online users
Billion
Number of worldwide internet users in 2020
Million
Number of internet users in the United States in 2020
Million
Number of internet users in North America as of January 2020
%
Percent
Region with the highest internet penetration rate as of January 2020: North America
80% of internet users own a smartphone.
71% of marketers believe mobile marketing is core to their business.
88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
27% of all websites globally use WordPress as their development platform as of December 2019
By 2019, mobile advertising will represent 72% of all US digital ad spending.
Mobile internet
352.9 billion
Number of mobile app downloads worldwide in 2021
90%
Mobile internet users as percentage of total population in Japan (as of January 2020)
73%
Mobile internet users as percentage of total population in the U.S. (as of January 2020)
