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In the previous blog dedicated to painting leads and how to get them in the winter season, we discussed the bigger picture of things you need to do as an owner. The basic premise is for you to establish an online presence, keep in touch with past clients, diversify your offering, and don’t wait for winter to start prepping. We also suggested turning to small business SEO service providers to those who lack digital marketing skills. In today’s blog, we will delve deeper into the specific ideas you can readily apply, so let’s get started!

#1 Focus on Doing More Interior Work

It may seem fairly obvious, but you will be surprised just how many painting business owners don’t resolve to do this. Put your mind and marketing efforts toward advertising your interior painting services. It may bring you less money that exterior projects do, but it is a great way to keep your business afloat, build connections with clients, and stay in front of the eyes and ears of your community. Remaining active in a season that your clients know to be slow signals your company is doing well. That instantly puts you ahead of the competition. 

#2 Offer a Bargain Holiday/Christmas Special for Interior Painting 

Make sure you have a strong call to action and an actual discount to the service. It may cut some of the profit-per-project, but it will surely drive more painting leads your way. It can be 20% off for December contracts or shorter completion times, anything that is enticing to the client but feasible to accomplish.

#3 Reach out to Apartment Complexes 

There is a lot of interior work on apartment complexes, and you can afford to give a nice discount for a high-volume job. Advertise to apartment complexes, their builders and/or managers, and don’t give up. The goal is for you to retain talent by making sure your team stays busy.  

#4 Make a Long-Term “Winter Special”

Offer the opportunity for clients to book your service in advance for the respective discount. Early booking in December for a job scheduled for January or February is a smart way to keep the cash flowing and your painters, painting. You can play around with call to actions like “Book Today, Paint Later (& Save!)” or anything that would appeal to your target audience.  

You can take things to the next level and create a sense of urgency by keeping track of the remaining spots you have. “Just 3 spots left for February…”  

Booking Poster

 

#5 Find Subcontractor Gigs

Large home improvement companies are busy during every season and many of their projects require painting skills. Keep an eye out for job postings in your area. They may not be enough to put all your painters to work, but it is still an opportunity to put in extra working hours. 

Job Posting

#6 Share Photos of the Type of Projects People Would Be Interested In

It is no surprise there are hundreds of thousands of people spending countless hours of their days browsing through the likes of Pinterest and Instagram just looking for ideas and inspiration. Make your social media about such posts and incentivize people to fall in love with beautifully painted interiors, so they have no other choice but to come to you to make them happen. 

Your goal here is to be a trickster of sorts. Plant ideas in the minds of prospective clients. You need to tap into their emotions and let them close the deal for you. 

In order for your social media posts to have an impact, however, you need to make sure your profiles are managed well and you have sufficient following to engage and share your posts.

#7 Plan Ahead and Stay Consistent

It is generally intuitive that you should keep track of what works and what doesn’t for your team, but still — don’t forget to do it. Use those insights to prepare your marketing strategy for the year ahead. Maybe you don’t need as many ads in May as you do in November? Allocate your budget so you invest more when and where you need it the most. 

If you’re reading this and just now realizing you don’t have a plan in motion, investing in small business SEO services can be a real asset. 

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Affordable SEO for Small Businesses Made Easy 

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TL;DR

To keep your painters busy in the off-season, you need to :

  • Focus on interior painting
  • Look for subcontracting gigs or apartment complexes (their owners/managers)
  • Offer winter specials (early bird booking, discounts, etc.)
  • Stay active on social media (especially with posts of trends people would want in their own homes)
  • Turn to small business SEO services if your digital marketing skills fall short

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