If your tree company gets flooded with new tree service leads every day, this blog isn’t for you, and you’re probably too busy to read it anyway.
If your tree business could use a little boost, keep reading.
The tree service marketing ideas in this article will help you:
- Attract new clients (leads).
- Build a loyal customer base.
- Convert prospective clients easily.
- Meet the expectations of your customers.
- Estimate what worked and what didn’t.
Are you ready to get started? So, tree business 101: how to get reliable leads and increase your income?
It All Starts With Your Company Website and Blog
People don’t buy products and book services like they used to. They have become immune to traditional marketing by automatically closing pop-ups and ignoring spammy “call us” messages. You can’t do what worked yesterday. You need to focus on what works today.
- Clear your website of flashy pop-ups and mainstream call-to-actions.
- Make it easy to navigate with enough information about your service and pricing.
- Create a blog where you will share useful tips and important information about your work and the industry. The goal is to educate your clients.
Remember, tree service customers very often aren’t even aware their trees have problems or that they need trimming. Many don’t even know the difference between an Ash and an Oak. So, the best business advice we can give you is to educate your audience and make them understand the importance of your service. That way, your sales pitch will have meaning to them, and in time, it will be them who will be looking for you instead of the other way around. This is essentially how to do smart tree service marketing.
Speaking of your website, there is one more important thing — it has to be optimized, so people can find you on Google and not your competitors. You can learn more about website optimization (SEO) here, or you can outsource that service to an Internet advertising agency.
Website Optimization Made Easy
You Don’t Have a Website Yet?
Oh-oh, that is a big no-no. Running a successful marketing campaign to get tree service leads and improve your revenue cannot happen without you having a website. Word-of-mouth may still be a major source of leads for you, but it is not a sustainable one in the long run, especially with people turning to Google and other search engines whenever they need a service.
Off-Site Improvements to Your Online Presence
It may start with your website and blog, but it surely doesn’t end there. The next step is to “spread the word” for your business. This includes:
- Directory listings — listing your tree service business in trusted online directories is a great way to validate your business. Google My Business, Bing, Yelp, Better Business Bureau, the list goes on.
- Online reviews — your future clients will want to know the opinion of your past clients. So, encourage them to leave their feedback!
- Inbound links — it is great if other trustworthy websites redirect visitors to yours through links. Your city’s chamber of commerce, articles in local newspapers/media, profiles in organizations like the Tree Care Industry Association, and many others.
- Citations — those are still websites that contain your company details but don’t link to your website.
Use Your Trucks as Marketing Tools
If you are a tree service provider, you must have at least one truck. So, why not use it to your advantage by wrapping it in informative vinyl graphics? Promote your services and get rid of things that make your truck look like you’re about to go out of business tomorrow. Keep it shiny and new, and make sure your ad is readable from all sides. Ideally, you should be able to read your truck’s vinyl from 50ft away.
Don’t go overboard with promotional text, include your:
- Logo and company name
- Phone number
- Main services
- Slogan/Motto (if you don’t have one, you need to hire someone to write it for you)
- Relevant but subtle background images
- Accreditation logos and/or information (to boost your credibility)
Before you know it, people will be coming to you saying, “we see your trucks all around town.”
Make Reward Programs for Referrals
Many tree care business owners don’t realize that both their past and current clients are part of their marketing efforts. It could be tempting to just offer discounts to those who bring in referrals, but nothing shows you appreciate your client’s recommendations like giving them some cash and a hand-written thank you note. It can really make a big difference and demonstrate you’re willing to go out of your normal workday to show how grateful you are.
The proper way to go about referrals is to make a referral program. Upload a page to your website with more information about the program, including the terms and rewards. Then, make sure to email your clients, landscaping companies in the area, and other business partners you may have, so they all know about this opportunity. You can be sure many of your competitors aren’t doing this type of tree service advertising yet, so the sooner you adopt this, the better off you will be.
Network with Other Businesses
The tree industry, fortunately, has many related industries, which means you can all be of service to one another. Networking with professionals can help ensure you are the first company that comes to mind when they get asked for tree services.
This is probably the closest related industry to yours. And while some landscaping companies are able to offer tree services, there are many that aren’t. Clients don’t always know that and can often ask landscapers to take care of their trees only to discover the landscaping company doesn’t provide such services. In those situations, having that landscaper refer your company can secure you a tree service lead.
Many homeowners like to think their building or remodeling contractors will take care of their landscape as well. That is rarely the case in real life, but it is still a great opportunity to connect with construction companies in your area and refer each other’s services to your clients.
Other Tree Service Providers
Yes, you need to be on good terms with your competitors. Sometimes, you can get swamped with work and refer clients to another tree company, and other times, that other company can redirect clients to you. It can be a mutual, two-way partnership, as long as you don’t try to steal customers from each other. There are also cases when one tree company doesn’t do what another one offers. If you specialize in tree removals and some other local company doesn’t, you can negotiate a referral program whenever they get asked for removal services and recommend you.
Offer Related Services
If networking with professionals in your area isn’t something you’re willing to do, or the market is fiercely competitive, you can try a different approach. Consider offering other services related to your industry, such as landscaping and lawn care. Those are typically jobs that many homeowners and property managers would like to get done simultaneously, so they don’t hire multiple contractors. Think about the possibility of investing equipment and training your staff, so you are more competitive and broaden your pool of potential tree service leads.
Upsell to Get More Tree Service Leads
If you have a business, you surely know what upselling is. You can easily practice it in a couple of ways. For example, since trees and shrubs continue to grow and require regular trimming, you can offer customers a discounted price for long-term tree trimming services. You can also market your related services (in case you offer such), so you can monetize on doing both landscaping and tree care. You can make package offers in the off-season!
Get Leads from Team Members
Unless your business is a one-man show, you will have a team helping you get the job done. When you are on the providing side of a service, it’s easy to get tunnel vision and forget that you may already personally know your future clients. What if your neighbor finds it difficult to trim their trees? Perhaps your employee’s cousin is just now looking for a tree service?
The best business advice is to exploit every opportunity you get. Don’t be shy to approach the people you know and educate them about your service. Even if they don’t need an arborist at the moment, they might know someone who does.
Reconsider Your Working Hours
One of the things that can help you get ahead of your competitors and draw in more leads is to change your working hours. You can stay open till later in the evening, at the expense of starting later or dividing your employees in shifts. Take a look at your schedule and outline the “dead hours” in the day when you usually don’t have enough work, or your team has to wait until the next appointment. Start from there and consider changing your working hours. While it is true that not many people would seek tree work after hours, emergencies can happen at all times, and you would benefit from being available at that time.
Email Marketing Is a Must
Some might say emails aren’t suitable for tree care businesses, but those are people who don’t know how to leverage this channel properly. In our blog for remodeling companies looking to increase their leads, we touched on the importance of email marketing and how it can be adapted for small businesses, so take a look because the same guidance applies to your industry as well.
Go Old School with Signs
People are visual creatures, and many of the local companies they discover are those who have a significant visual local presence. Aside from being active online, you need to be active in the physical world as well. Why not put signs by the road of properties where you are working? Is your team taking down a tree, or perhaps they are pruning it? Great! Leave a sign and let people know who has worked on this project.
You can also post smaller signs at the driveway entrance of the property where you’ve worked. It is likely these signs will stay on the client’s lawn for days, and the entire neighborhood will have time to spot them on their walks.
You Can Do a Lot On Your Own
There are many other marketing ideas you can take advantage of, but most of them require more experience and possibly working with an Internet advertising agency. Advertising through social media can be very beneficial, but it takes know-how and time, so if you don’t have the knowledge and do not wish to make the commitment, it’s best to let the professionals handle it. As long as you choose the right company, you will enjoy a steady ROI and an influx of tree service leads!
Let us know if you followed any of these tree service advertising ideas and how they worked out for your business. We’d love to hear from you!