What Are SEO Services and Why Your Small Business Needs Them
So far, so good.
SEO has grown from something very few people do to a necessity for all businesses. If you want customers to find you online, you need to have an SEO strategy in place. Don’t worry, we’ll explain all about SEO, SEO services, and service providers below.
But first, let’s start with the numbers. In an increasingly crowded digital world, finding a spot at the top of search results is crucial.
Why?
SEO in 2022
%
%
%
Increase Your Leads?
What SEO success looks like
Increased Rankings
Increased Organic Traffic
Increased Calls / Web Forms
Increased Sales
For example, a cleaning company can use SEO to rank for searches like:
Do Small Businesses Need SEO Services?
Instead of throwing random numbers your way, we’d like to offer a simpler answer.
You need to hire an SEO company if any of the following statements is true for you:
❏ I want to get more leads and sales
❏ I want to grow my business
❏ I want to get more calls from clients than my competitors
❏ I don’t know if my website is currently contributing to my bottom line
❏ I want to be found by locals in my service area
❏ I want to stand out from the competition
❏ I want to outrank my competitors in search results
What Types of SEO Services Are There?
Local SEO
E-Commerce SEO
Voice SEO
What Can an SEO Company Do for You
SEO Audit
There are free SEO audit tools available online that you can use to check how your website is doing, but they can’t offer the same insight that a team of SEO professionals can. That’s why it’s important for your SEO service to include an audit. If you don’t have a website already, this step will focus on assessing your SEO strategy going forward.
Competitor Analysis
It’s important to track your competitors regularly. Some might go out of business while newcomers can enter the market, and you need to be aware of these changes. Your agency will likely keep tabs on your competition and adjust your strategy as time passes. However, you also need to keep an eye on your rivals, including those without an online presence, as they may be using other offline tactics to attract customers that your agency won’t be able to discover.
A Localized Strategy
On-Page Optimization
On-page optimization usually makes up the majority of what your SEO service will cover, so if an agency doesn’t offer on-page SEO, you need to find a digital advertising company that does.
Off-Page Optimization
Off-Page SEO often includes:
- Optimizing and regularly updating your Google My Business profile
- Listing your company details in relevant business directories
- Promoting your content to relevant websites/blogs and on social media
- Tracking who, when, and where mentions your company (a.k.a. tracking citations)
When researching SEO providers, be sure to ask each agency what type of SEO service they offer and whether that covers both on and off-page optimization. You should ideally look for a company that does both.
GROW YOUR BUSINESS
Regular Reports
You need to discuss these details with the company before you hire them to ensure they have a reporting system in place that caters to the needs of your business. In most cases, agencies will assign a dedicated account manager to your company that will handle the reporting, and you can get in touch with them whenever you want to discuss your progress and changes you want to make.
Ongoing Optimization
It should also include reliable website support. What does this mean? If you are running seasonal specials that you want to add to your website, for example, your agency should be able to design and upload them for you. Website support also covers edits to existing content, adding more features, and fixing issues as they come.
Content Creation
Ongoing SEO
SEO isn’t a one-time fix for struggling businesses. Search engines like Google constantly change the way they rank websites which means your SEO strategy needs to evolve in time. Optimization is a long process that works like any living organism. It needs constant care and attention. Good agencies will offer ongoing SEO services that will typically include:
- further keyword research
- link-building campaigns
- blogging services
- other on-page optimization tactics
- managing online reviews
If you’re not sure these are included in your SEO package, be sure to check with your agency before you hire them.
Choose Our SEO Company to Grow Your Business
The good news is that now you have a better understanding of what SEO services are and what potential agencies can do for your small business to boost its online presence and, therefore, your profits.
At 411 Locals, we have a long history of delivering measurable results to small and medium-sized companies across the U.S. We use proven SEO tactics and processes that allow us to offer effective solutions regardless of your industry or location. If you decide that you need professional help with your SEO strategy, we would love to help.
Give us a call today at (855) 259-2908 or schedule a conversation with one of our representatives to learn more about our SEO services and what we can do for you.