Getting an effective email marketing strategy is both an art and a science. In this guide, we are going to show effective practices that will grow your traffic and sales.
Are you ready to take your email marketing to another level?
Send Your Emails at the Right Time
According to several studies, more emails get opened on Tuesday morning than any other day of the week.
But there is a problem. This has been known for years and today many companies send their emails Tuesday morning. This means that yours can get lost in the crowd and not get the conversions you need.
The latest trends show that the best time to send emails is between 8 and 9 am on a Thursday.
Stick to Your Schedule
Be punctual with your decision to send your emails Thursday at 8:30 am. Your customers will swiftly get used to your schedule.
A consistent schedule leads to an augmentation in opens and clickthroughs. And in case you are wondering, the optimum frequency is between two and five campaigns per month.
Write a Killer Marketing Email
Write an Engaging Subject Line
Nailing the subject line is of pivotal importance for writing an effective email copy. No one will bother to open your email is they aren’t interested enough to open it.
Write an interesting subject line by following these rules:
- Use actional language;
- Personalize if possible, both on their name and an attribute like their industry;
- Prioritize clarity;
- Align your subject line copy and email copy;
Examples of good subject lines:
If you’re a pharmacy/doctor – “Uh-oh, your prescription is expiring”
If you’re a bar/restaurants – “Where to Drink Beer/Wine Right Now”
If you’re a service provide – “We Like Being Used”
If you’re a beauty salon – “Don’t Have Last Year’s Look”
Make the Email Copy Simple
Keep your emails simple and easy-to-read. Focus on the following characteristics:
- Follow a logical structure
- Keep paragraphs short
- Stick to one main idea per paragraph
Make your emails scannable by using bullets and subheadings. This will break up blocks of text.
Know Your Target Group
Use what you know from your customer interactions, and web and social analytics to write email marketing copy that appeals to your target group.
It’s much easier to write an email when you know what people expect of you.
Don’t Bombard Your Customers With Emails
We understand that you want more traffic and sales. But sending too many emails will be counterproductive.
It will reduce your engagement rates and increase your unsubscribes.
Your customers have trusted you with their email address. So don’t abuse their inbox. A few emails per month is more than enough. Like many things in life, less is more!
Use the tips we have given you to boost your business during this crisis. The right marketing email strategy will retain your current customers and enable you to attract new ones. Subscribe for more helpful articles.